The anti-spam “Penguin Update” will have more jolts in the coming months, as Google continues to adjust it.

Penguin takes care of the spam activities including unnatural link spam, too high keyword density i.e. keyword stuffing and other factors. However, this fight of Penguin against spam was a nightmare for most of SEO masters and for a lot of site owners; it flooded away their effort of years or months into gutter.

Beginning from April 24th, when the first Google Penguin Update was implemented (and a lot of business owners in the internet universe were thrown from the top) a huge amount of data was collected over 4 months from more than 7 000 website users to get a colution to compensate all negative effects of the Penguin update.

Here’s what you can do to make things right.  It may take a while but the results will put you at the right place to please Google:

1. Don’t keyword stuff –  If your ranking has deteriorated due to keyword stuffing (too many keywords), do your keyword density analysis; it should be below 2% as per rule of thumb.  Try LSI keywords than the ones you aimed for before.
2.  Diversify your anchor text – The anchor texts you use for link building should be 30% naked, i.e. without a text.  For example, www.yourseite.com, yoursite.com, www.yoursite.com, click here, etc.
3. Focus on quality links only – Do not use anything Google considers is spam.  After the Penguin Update, high PR links become extremely effective but only if you use them together with other type of quality links.  Your link building campaign should include at least a few high 3PR + links without fail.
4. Mix your links – Don’t rely on one type of link building.  To make your campaign safe and natural for Google, it’s mandatory to use several types of links.   But make sure that all types of links are quality and no spam included in your campaign.

After collection of data and after we tested dozens of new link building tactics for campaigns, we now have SEO link building strategies that can help you beat the Google Penguin Update or for those who just need to get on top of Google.  Please contact us for a free quote.

Google’s new Tag Manager makes it a lot easier than adding the individual code to each of the pages.

This is going to be a real time saver with not only Adwords and Analytics tags, but conversion and split testing tags from systems outside of Google as well. This should work on both regular websites and WordPress sites. You’ll only need to set this up once and you won’t even need a developer to add tags to it!

If you are using WordPress, you definitely want to make sure it is locked down from hackers. If you need this done for you, then please contact us – it’s worth the small investment to have peace of mind.

There are now approximately 250 million users in the Google Plus community since its launch in 2011.

Although similar to Facebook, it is different in several ways.   One of the major differences is organising friends and followers into separate ‘circles’ so you can post appropriate messages to the right people, instead of just one mass posting.

Although it can be a bit confusing at first, these are the top Google Plus tips to help you separate business and personal aspects and help drive your business too.

1. Profile –  Make sure you’re taking advantage of your profile area.   It’s important you establish your personal identity not only to connect with your personal profile, but also with your business.   It’s a good idea to use a profile picture of yourself instead of using a company logo for your avatar to establish you as an actual person in order to build the relationship needed for your online business.   Showcase what your business can do for people in the ‘About’ section, highlighting your business but keeping your personal identity evident as well.   
2. Hangouts – This feature separates Google Plus from other social networking sites including Facebook.   The Hangouts feature allows you to connect, by video, with up to ten people at a time.  This is great for meetings, training, demonstrations, webinars, e-classes, etc.   Think outside the square to allow your creativity flow to grow your business.
3. Categorize with Circles – Their ‘Circles’ feature allows you to categorize your followers, which in turn allows you to send the appropriate messages to the appropriate groups of people. No more mass posting and sending irrelevant messages to people. You can separate your followers into customers.
4. Sparks – This is another great feature of Google Plus. This handy tool lets you enter a keyword and an alert will be sent to you whenever any content on this subject is posted. This is a great way to search for, and find relevant and interesting content to share.  It can also be used as a tool to see what your competitiors are up to!
5. Shorten Your URL – Be sure to shorten your URL as you probably won’t want to use the default link Google assigns to you. To do this, you can go to gplus.to and choose the nickname for your URL. You can use your company name but some people prefer to use their actual name.
6. Invite People to Your Circles – In your account you will see a suggestion list, provided by Google, of people to invite to your circles. Make a habit of going through these suggestions and inviting different people to the appropriate circle. More people than not will accept your invitation and it helps in building an effective network.
7. Drag and Drop – Create memorable and unique posts by easily dragg and droppin photos, links, videos, etc. from your desktop to your Google Plus comment box.
8. Google Notifications Window – This timesaving feature is helpful because it allows you to comment right in the window. You do not have to click over to a website to share a comment. You can also scroll through to see older and/or newer notifications.
9. Check Your Google Plus Settings – There are many notification options available to you. You can opt to get notified when someone mentions you or adds you to their circle. There are several options available to you so be sure to check all the ones that apply.
10. Use Mashable – Mashable is a news source that will keep you abreast of all Google’s features, updates, and other digital social media news as well. This will allow you to make the most of your Google Plus and social media tactics. http://mashable.com/

    Facebook has over 800 million users, so Google Plus is not yet the powerhouse that Facebook is, however it has many outstanding features and uses that could make it a very effective component in your social networking agenda.