About Us

We’re passionate about small business. Madalen’s parents migrated to Australia in the early 1950’s and from there her father built up a business with little knowledge of the language, to a team of 30+ employees in painting and decorating working with the top home builders in Victoria. He was one of the first people in Australia to perfect ‘mirror finishing’ and teach others in that craft. Her mother, a fantastic cook and dress maker, had her own fashion label for a time and then ran kitchens in local hotels. She also was a founding member of International Womens’ Day.  So yes, there’s passion for small business, a fire in the belly that wants us to go that extra mile!

Finding a partner to help you with your marketing communications can sometimes be a daunting task, particularly with the myriad of graphic designers and marketing consultants available. It certainly is a global marketplace. However, making the wrong choice could strip you of your marketing budget very quickly. You need to be wise and calculating.

We value our clients and work from an ethos of quality and integrity. We are focused on delivering the highest quality work within your deadline and marketing budget. We pride ourselves on the ability to understand your needs and ‘make it happen’, and we’re proud of the fact that most of our clients have been with us for many years.

A Google Testimonial from client

It can be intimidating to even consider hiring a service provider online to develop your website or digital marketing strategy to help you get your message out to your target market, simply because you don’t know whether the quotes you are given are reasonable, or whether you truly need specific services that are being offered in a carousel of up-sells and offers that will never truly help your business grow.


Image Identity Promise

But our promise to you is that we are available to help you locally or Australia-wide, we’ll help build a solid business plan, and we genuinely want to help your business expand and reach out to new customers where you can start to feel hopeful again, to envision how much larger your business could be when given this fresh new online audience.

As an offline business, you understand how important it is that you build an online presence, but many won’t understand exactly WHAT is needed. We won’t intimidate you with unfamiliar terms… that’ll only scare you off and you will end up confused and unsure as to whether you are ‘cut out’ for this whole complicated online thing. We will simplify it, thoroughly explain the benefits of every service we are offering, and in the event that one of our services doesn’t fit your business, it will never be a part of our offering to you. Afterall, it’s your business.

Tailored Marketing Services

This means that every service we offer will be custom tailored to what we believe your business needs in order to expand your outreach and maximise your profits. This involves far more than just developing your website, although this is usually the first step. However, if you already have an online presence we will only offer services that will genuinely make a difference in promoting your brand and company online.

Image Identity is one of the few companies to successfully provide branding, graphic design, digital marketing, search engine optimization and print services.


Image Identity is genuinely committed to our clients success.

We work closely with our clients ensuring that we understand their expectations and goals, and then we work very hard to achieve those goals, continually surpassing their expectations. Our client base varies from the home-office to large business.

Our Location

Based in the Western suburbs of Melbourne, we pride ourselves on having a strong network of partners who are experts in their field.  These may include graphic designers for branding and corporate identity, marketing consultants and mentors for business development, web designers and developers whose technical expertise ensures you of a technically competent website with great aesthetic design, and printers with expertise in digital printing and process printing.  We are able to provide ‘concept to print’ solutions.

Dedicated and Experienced Team

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We have the unique ability to work with your basic existing site and develop a top-notch interface that accurately reflects the unique principles and branding of your business. We will creatively capture the essence of big and small companies alike, catering to your target demographics through content and functionality.

A Personal and Professional Relationship

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By working directly with you, we give every site an identity and personality, one that reflects your business philosophy and customer-relationships. This provides your clients with a genuine, immersive experience that makes it easy for them to shop and interact confidently. We value communication with our clients and your satisfaction is our number one priority. We are happy to discuss all your site requests and requirements; we will pass you all layouts and drafts for approval before anything is implemented.

Website Analysis, Audits and Reporting

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Website Analysis / Audits
Voice Rank Audit
Local SEO
Web Content Compliance with Disability Discrimination Act 1992

Web Design and Development

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Web Development that Goes Hand in Hand with Design

Our services don’t only leave you with a great design; we provide you with the ultimate combination of design and development experience. Amongst the many skills we offer, our team is highly qualified in HTML5, Javascript, PHP and CSS3 coding. We use up-to-date modern practices to give you a dynamic website.
We can work on most platforms, if it’s not listed here please contact us to check.


SEO focused Web Content and Articles

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Every website has a specific target audience and requires the most relevant content to attract business.

SEO writing is the implementation of keywords and keyphrases within web content. Copywriters and marketers use SEO to increase their site’s organic visibility and SERP rankings. The best way to write for SEO is to pair high-quality copy with targeted search terms

Website Rejuvenation and Website Management

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For businesses who have already invested in a website and don’t want to start from scratch, we evaluate your existing site and identify areas for improvement.  Contact us to arrange a meeting to discuss why your current site is not meeting your business goals.

Our website management helps keep your website running at its optimum, running smoothly and quickly

We're Here To Help!


Victoria 3022


M-F: 8am - 5.30pm
S-S: Closed