A brand is like your thumb print.
A brand or logo design plays a significant role in creating your corporate identity – or brand personality.
‘Synergy’ is the key.
Simply defined, it means that the whole is greater than the individual parts.
Brand Strategy
‘Synergy’ is the key. Simply defined, it means that the whole is greater than the individual parts. Your marketing framework consists of
- Brand and Corporate Identity
- Sales and Marketing Tools
- Strategy
Branding is the sum total of a company’s identity – from its name and logo to every piece of communication, internal or external – to every encounter every customer or potential customer has with it.
Image Identity can assist you to:
- Build a brand to differentiate you from your competitors
- Develop strategies to effectively market your brand to potential customers
- Position your business to create new possibilities
- Develop a direct mail campaign (online or print)
Branding / Logo Design
A brand is fundamental to the success of your business; the time and effort is well deserved in developing your branding.
Once an identity has been established, the logo is then applied to other marketing materials like stationery, brochures, business cards, signage, banners, point of sale items, packaging and a website – all referred to as collateral.
A professionally designed brochure with relevant text and images will help define your brand personality.
Consider the strategic marketing used by companies with the array of advertising you see on a day to day basis – a bag from a trade show or retail store, bill boards, vehicle signage.
Brand Development
Every interaction with your company leaves a footprint… be it muddy or clear. Customers factor the brand into their purchases, however, they not only buy your products or services, they also buy your reputation, promises and what your brand represents.
When developing your brand it should be able to communicate your values, philosophy as well as its personality immediately.
We talk you through choosing colours – their symbolism, personality and mood they can evoke, typeface, symbol or wordmark. Your brand should be unique; the colours and style should clearly reflect that.
Keep It Consistent – Have a Style Guide.
You’ve gone to so much trouble getting your brand identity created, and you don’t want to have it misrepresented in any way. Image Identity can create a Style guide that clearly shows how all your communications remain consistent with the same ‘look and feel’.
Graphic Design
Colour and style
The decision to buy is more often than not a spontaneous one. Your logo should be unique and identify your core values.
Your input is very important to our formula to establish or re-energise your business. We research your target market, your industry and your competitors.
Image Identity can design your logo from a sketch, a photograph or even your verbal abstract ideas.
Sometimes your existing logo just needs a little tweak – we can enhance and improve your current logo to create a more professional image.
We will provide you with concept designs that relate to the mood and complexity of the brand. We maintain regular communication throughout the whole design process so that we capture exactly what you’re after.
Considerations for your logo.
We have a great deal of experience with logo design. Consideration must be given to:
- Choosing the right colour/s
- The emotion you want to evoke
- Design complexity for signage and other media
- The primary audience who will make a conscious decision to purchase from your brand
- Various formats required by graphic designers, print companies, electronic media etc.
Marketing Collateral
We have the passion and commitment to deliver on time and of course with great design.
From concept to printing
From concepts to developing your brand identity through to printing your marketing communications, and a true on line business with full email marketing and customer relationship features.
Graphic Design Services
- Annual reports that are clear and concise.
- Brochure design – well-designed brochure that doesn’t get thrown in the waste paper basket.
- Professional company profiles to instill confidence – a required item if you’re targeting government or corporate sectors.
- Postcards and direct mail – professionally designed material with ‘call to action’ and attention grabbing graphics.
- Product Catalogues that feature your products to its best advantage.
- Exhibition displays for trade shows, pull-up banners, Posters
- Website graphics
- Social media graphics: Facebook, Instagram and LinkedIn Page profile banners and image posts.
Digital Marketing
Digital marketing channels
Knowing how and when to prioritise different marketing channels is critical to your company’s success. You need a clear action plan. We’ll help you understand the most common digital marketing channels used today and determine which channels are best suited to your business.
A successful marketing campaign requires many elements to work effectively – from the graphics to the content but most importantly, the selected products and services must be of an appropriate quality and reliability for your target audience.
We work with you.
We will work with you to select the most appropriate format, colours, images, content and platforms to expand your brand identity.
We also offer one-on-one business mentoring and training in digital marketing.
Style Guide
Corporate Guidelines
Whether you’re a one-man band or a corporate entity, you need a style guide.
A Style Guide can be produced from your existing brand or from a newly created design.
Following a visual audit of your existing communications, a corporate guidelines manual outlining the correct use of existing graphic elements will be produced.
What you can expect
- Vertical/horizontal orientation
- Size variations
- Colour palette
- Font palette – primary and secondary fonts
- Logotype reversal (colour and black & white)
- 1 colour application
- Minimum space requirements
How we work
The Process
When working with Image Identity, we strive to exceed your expectations. We are dedicated to our clients. It’s simple really; when our clients are successful then we are too. If they grow, then we do too.
Initial consultation
Your initial consultation can be by phone, email, via a skype call or in a meeting.
Your input is very important to our formula to re-energise your business.
At this first meeting we will ask questions to gather as much detailed information as possible about your business, where you are now and where you want to be and what you would like to achieve.
If you’d like us to proceed with designing your new logo, or other artwork or design, we research your target market, your industry and competitors. This is so you stand out from the crowd.
Image Identity can design your logo from a sketch, a photograph or even your verbal abstract ideas.
Sometimes your existing logo just needs a little tweak – we can enhance and improve your current logo to create a more professional image.
We will provide you with concept designs that relate to the mood and complexity of the brand. We maintain regular communication throughout the whole design process so that we capture exactly what you’re after.
How we charge for design.
Design fees will vary depending on the complexity of the design brief. Our hourly fee is clear to you before we commence the research and concept designs. Please contact us for an estimate.
Stationery Set Design
Once you have your new logo, you’ll require a new set of stationery.
Based on the logo and results from the Visual Communications audit, Image Identity can design and develop your stationery to print ready finished artwork supplied to you by email or CD.
- Business Card
- Letterhead (for press printing)
- Letterhead (Microsoft Word template)
- Invoice (Microsoft Word template)
- With Compliments Slip
- Envelope
Other stationery available includes restaurant menus, quote/invoice books, labels, calendars and just about anything that’s required in your new design.
We're Here To Help!
Office
Victoria 3022
Hours
M-F: 8am - 5.30pm
S-S: Closed